While hiring people to front the paradigm shift of going international will help push the concept, we should not misconstrue the notion of internationalisation.

Ultimately, a brand must communicate its local character to speak to a global market. In doing so, we do not lose sight of traditions and values just to embrace the concept of globalisation.

Perhaps the most strategic decision in this century is to create a social media channel plan consistent with our language and tone and with a clear target audience.

Furthermore, the rule of thumb for any business is that it engages with communities that speak to communities while never neglecting the one-on-one opportunities.

As a company with new international presence, you need to look at every angle that makes sense and gives you credible exposure.

What worked a few years ago is now most likely derailed by modern gadgets and approaches, making it important to stay relevant.

In addition, state authorities should realise that it is not their job to censor creativity but rather to foster and encourage ingenuity.

In Malaysia, we have yet to see or hear of genuine advantages that the Government offers to young entrepreneurs or brands that have put Malaysia under the global spotlight.

That assistance can influence as well as drastically spur the future of the Malaysia enterprise in this digital sphere.

While the state needs to rethink its role in this complex algorithm, we need to be cognizant of the fact that online engagement really means the commitment to a participatory culture.

Many companies that enter the online field are new, possessing little experience.  Malaysian companies require good consultants to plan its practical online routes strategically. 

The verdict of how you will significantly cause changes to mindset, attitude and lifestyle will be determined by the cultural and commercial viability of your plans.

Monash University Malaysia welcomes government and corporate initiatives that encourage discourse for planning and streamlining of online initiatives.

 

 

By Dr Joanne Lim, Associate Professor, School of Arts and Social Sciences, Monash University Malaysia. 
- The Star, 15 December 2015